Artist Statement

Angel Cabrales

In an era where the masses are looked upon as “consumers” rather than citizens, and the best way to skirt laws is to redefine them, I, Angel Cabrales, Executive Producer of the Disaster Capitalism trade show use commercialism and industrial design to appeal to customers in a consumable and uncomfortably familiar format.

Global warming, natural disasters, financial disarray, terrorism, the wars abroad all equal one thing, money. This world is in a state of change. It is ones choice whether to capitalize on the situation or be capitalized on. There are no profits in letting such opportunities pass you by. Disaster Capitalism is a trade show geared to enlighten our guests in the profitability of worldwide catastrophe.

While touring the exposition, each vendor will enlighten you in the fearful situations their products can manipulate and benefit from. Training seminars in proper “spin” will make our products marketable to the everyday citizen and instill the right amount of fear in their everyday lives. You might ask, “Why would I want my customers frightened?”

The advantages given by harnessing the chaos and desperation in your consumer’s lives will not only increase profits but cow your target audience. This not only ensures that your clientele will show their gratitude for saving them through their purchases, but creates a recurring customer base. If they survive, that is.

But that, in itself, is a selling point. My sales representatives have expanded on the advertising methods of old. Disregarding the former commercial subtleties like using the general fear of not being loved unless said product is purchased; the vendors use techniques developed by several governments for use on criminals, combatants and dissidents. Most will remember this technique through its last reincarnation: Shock and Awe. This technique is used to create fears, dangers and destruction that are incomprehensible to the people of the threat society or leadership. It creates an air of compliancy and acceptance.

Using this method in the commercial world is the next logical step. With the current Overseas Contingency Operation, natural disasters and homegrown terrorists invading our everyday concerns, a savvy businessman or woman can exploit this into revenue beyond their wildest dreams!

While at my expo, vendors will have a number of demonstrations, seminars and samples for you to enjoy. The thorough examination of the marketing and “spin” that the average consumer is subjected to in their everyday lives combined with this shock doctrine will allow the consumers tastes to be as malleable as piece of clay. I, Angel Cabrales, invite you to explore this bold new direction in consumerism.