Artist Statement
Artist Statement
Angel Cabrales
In an era where the masses are looked upon as “consumers” rather than citizens, and the best way to skirt laws is to redefine them, I, Angel Cabrales, use commercialism and industrial design to appeal to my viewers in a consumable and uncomfortably familiar format.
Global warming, natural disasters, financial disarray, terrorism, illegal immigration, and the wars abroad all equal one thing in the corporate world, money. Our very way of living is in a state of change. It is one’s choice whether to capitalize on the situation or be capitalized upon. There are no profits in letting such opportunities pass you by. My work is geared to “enlighten” guests in the profitability of worldwide catastrophe.
Supplemental brochures will enlighten you in the fearful situations that these “products” can manipulate and thusly benefit from. The pamphlets are written with the proper “spin” to make the artwork marketable to the everyday citizen and instill the right amount of fear in their everyday lives. You might ask, “Why would I want to inspire fear?”
The advantages given by harnessing the chaos and desperation in everyday lives not only increase profits but cow the target audience. This not only ensures that clientele will show gratitude for their safety through purchases, but creates a recurring customer base. If they survive, that is.
But that, in itself, is a mere selling point. My sales pitch expands on the advertising methods of old. Disregarding the former commercial subtleties like using the general fear of not being loved unless said product is purchased; the work uses techniques developed by several governments for use on criminals, combatants and dissidents. Most will remember this technique through its last reincarnation: Shock and Awe. This technique is used to create fears, dangers and destruction that are incomprehensible to the people of the threat society or leadership. It creates an air of compliancy and acceptance.
Using this method in the commercial world is the next logical step. With the current Overseas Contingency Operation, natural disasters, illegal immigrants and homegrown terrorists invading our everyday concerns, a savvy businessman or woman could exploit this into revenue beyond their wildest dreams!
The thorough examination of the marketing and “spin” that the average consumer is subjected to in their everyday lives, combined with this shock doctrine will allow the consumers tastes to be as malleable as piece of clay. I, Angel Cabrales, invite you to explore this bold new direction in consumerism.
